ClaimClam

Before joining the team as a Founding Product Designer in 2023, I had been consulting as a freelance product designer for ClaimClam pre-seed. I designed prototypes and pitch decks reflecting founder's vision for the company, and learned how complex and confusing class-action settlements can be for users. When they closed the round, I joined the team to not only expand my design experience in B2B2C but also to help design a product where clear and thoughtful user experience can be a meaningful differentiator.

Context

Filing for class action claims can be stressful for users with lots of legalese and confusing terminology. As a designer, I iterated on which elements of class action settlements would be most helpful for users when determining the relevance of a claim. My focus was on presenting complex information in a simple, easy-to-digest way.

Design System

Class action is a unique niche dominated by law firms. I saw this as an opportunity to bring a fresh and modern perspective as a start-up. For example, we employed vibrant colors and design elements like dialogs and timelines to anticipate questions and clearly communicate the overall process.

We used user-friendly fonts for better legibility and aimed to create a sense of excitement throughout the filing process and set clear expectations of payout amount & schedule.

Throughout the process, I designed with these key questions in mind: how can I make this complicated filing process clear? How can we strike the right balance between approachability while establishing trust and credibility?

Because there's a lot of scammers and spammers online, users are understandably skeptical about any service that claims to help them – especially one that involves recouping unclaimed money. Since we ask for sensitive personal information to file a claim, I tried to embed elements of trust and incentives to create a feeling that we're guiding users throughout the process.

The Company served about 8 settlements and processed up to ~$2M in total claims value, serving more than ~22k users in America before they pivoted its business model to B2B in 2024. My design helped the Company process massive user payouts en mass, while while discovery section led to improved LTV and lowering CAC for users.

The Company changed its name to Chariot Claim as of 2025.