Bringing class action claims to everyone

Before joining the team as a Founding Product Designer in 2023, I had been consulting as a freelance product designer for ClaimClam pre-seed. I designed prototypes and pitch decks reflecting founder's vision for the company, and learned how complex and confusing class-action settlements can be for users.

In 2024, the top 10 U.S. class action settlements totaled ~$42 billion, yet FTC research shows that only 4–9% of eligible consumers typically filed a claim.

I joined the team to not only expand my design experience in B2B2C but also to help design a product where clear and thoughtful user experience can be a meaningful differentiator for the product.

In its early days, ClaimClam faced skepticism from both users and regulators.

In the early days, ClaimClam faced real pushback from users and regulators who questioned its credibility. So I centered my design process around one signal above all else: trust. There weren’t many tech startups serving users in the class action settlement space; most people only encountered settlements through paper mail or emails buried in their spam folder. I saw this as an opportunity to position ClaimClam as a more cohesive, put-together alternative.

Making class action filing feel credible and approachable

The window between submitting a claim and seeing money in your account can stretch weeks or months. As of today, after you file, you have no idea what happens. Did they accept? When am I getting paid? Instead of leaving users to refresh and wonder, we treated the wait as a design surface.

Two decisions came out of that. First, a bold cover for each state — easy to recognize at a glance, and a real moment to celebrate when a claim is approved.

Second, a step-by-step timeline that sets expectations and quietly educates users on how the process actually works. The dual benefit: less anxiety while waiting, and a reason to come back to the app between updates.

Designing to reduce risk, not innovate.

In payments, sending money is harder than receiving it. Mass-payout infrastructure (ACH, PayPal mass pay, KYC checks) is fragile — a single typo in an account number means returned funds, fees, and broken trust.

While the Company was working through payment infrastructure setup, I focused on what design could control: one question per screen to reduce errors, re-entry validation for the account number, and an explicit confirmation step before submit.

The goal wasn’t to innovate — it was to make sure every user got paid the first time.

Design System

Class action is a unique niche dominated by law firms. I saw this as an opportunity to bring a fresh and modern perspective as a start-up. For example, we employed vibrant colors and design elements like dialogs and timelines to anticipate questions and clearly communicate the overall process.

We used user-friendly fonts for better legibility and aimed to create a sense of excitement throughout the filing process and set clear expectations of payout amount & schedule.

Impact & Reflection

The Company served about 8 settlements and processed up to ~$2M in total claims value, serving more than ~22k users in America before they pivoted its business model to B2B in 2024. My design helped the Company process massive user payouts en mass, while while discovery section led to improved LTV and lowering CAC for users.

The Company changed its name to Chariot Claim as of 2025.