What would happen is the focal point was the joy of clothing and fashion, and not consumption driven by

What would happen is the focal point was the joy of clothing and fashion, and not consumption driven by

Enhancing E-commerce CX

Role:

UX Designer

Duration:

UX Designer

Responsibilities:

UX Designer

Challenge

ABC Electronics identified the following CX challenges:

  • High cart abandonment rates.

  • Lengthy checkout process.

  • Lack of personalized product recommendations.

Solution:

  1. Streamlined Checkout: We reduced the checkout steps from six to three, making it faster and more user-friendly. As a result, cart abandonment rates dropped by 20% in the first month.

  2. Personalization: Implemented a recommendation engine based on customer browsing and purchase history. This led to a 15% increase in average order value.

  3. Live Chat Support: Added a live chat feature for real-time customer support. This reduced customer complaints and improved satisfaction.

Results:

- Cart abandonment reduced by 20%.

- Average order value increased by 15%.

- Customer satisfaction improved by 30%.